Facebook Pixel Integration
Overview
This guide explains how to set up and integrate Facebook (Meta) Pixel with your Knorish site to track page views and conversions. It is recommended to use Facebook Business Manager for better access control and asset management. Meta also recommends using the Conversions API for more accurate tracking; however, you can also use the Pixel ID, and it will work without any issues on Knorish.
Set Up Conversion API-based Pixel Integration
This section explains how to create a Meta Pixel (dataset) using Facebook Business Manager and Events Manager. The Pixel ID or Dataset ID generated here will be required while setting up the integration in Knorish.
Once you are logged in to Facebook Business Manager or the Events manager, follow the steps below. Click All Tools and then Events Manager to access the Events Manager overview.
To get the pixel ID, click on 'Connect Data Sources' to create a new one or click on 'Data Sources' to see the list of existing data sources. Refer to the below screenshot:
If you are going to create a new data source, you have to select 'Web' as a data source, refer to the below screenshot:
After the data source selection, click on Create new dataset and click next.
On the next screen, add a name under create a new dataset. Plus ensure to select Request a free conversion API gateway and click and create.
Now, select see other ways to setup and click Next. Here select Conversions API and Meta Pixel.
Note: Always select 'Conversion API', because this is going to be one of the major decisions for tracking web activity from both the client and the server point of view '. If you select Meta Pixel only, this will only send events from the browser which might be blocked by browsers or browser-based ad blockers and thus lead to incorrect tracking data.On the next screen, click finish to complete the process of Conversions API creation.
Congratulations, you have successfully created a new data source on Meta Events Manager.
Access Conversion API Codes
Here's how to access the Conversion API ID and Access token that you would need to save on the Knorish dashboard. To complete this open the 'Settings' tab and click on the number under dataset ID. Save this in a notepad as this will be required on the Knorish dashboard. This is also known as Facebook or Meta Pixel code.
Scroll down on the settings tab to locate the 'Set up manually' section. Here, click on 'Generate access token'. Refer to the screenshot below.
On the next screen, select the name of the dataset just created and click on 'Generate access token' again to generate the access token.
Click on the code generated to copy it. Save this Access Token on a notepad as it will be required on the Knorish dashboard.
Adding the Conversion API Codes In Knorish
Open the Knorish dashboard Settings> Integrations> Marketing tab and paste the Conversion API Pixel ID and the generated Access Token in Meta Pixel. Click Save.
As soon as you connect Facebook pixel, all below listed events automatically start passing the data. Listed below are the events that are tracked:
- PageView - client-side tracking only
- Tracks Page View Only
- Initiate Checkout - client side, server side tracking with event id-based grouping
- Tracks value, currency, content_type, content_id, eventID
- Purchase - client side, server side tracking with event id-based grouping
- Tracks value, currency, content_type, content_id, eventID
Note: Please ensure to remove the 'Test event code' and click on save on the Knorish dashboard for production payload and when going live.
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