How to check the performance of your WhatsApp broadcasts and messages, troubleshoot message delivery failures, and improve deliverability?
Monitoring the performance of your WhatsApp broadcasts is essential to understanding message delivery, user engagement, and overall campaign effectiveness. Knorish makes it easy to track key metrics like delivery, failures, and read rates for each message template. In this article, we will show you how to track delivery performance and what to do to improve the performance.
How to access delivery reports of WhatsApp messages sent via Knorish?
- Access Dashboard> WhatsApp> Report
- Select the applicable date range
- Under Templates, select the specific template message
- View the status breakdown for the selected period as:
- Total
- Sent
- Accepted
- Delivered
- Read
- Failed
- Opted-out
- Other
Why do WhatsApp messages fail to deliver and how to check the reasons?
- Access Dashboard> Templates
- Under Action, click Template Report
- On the template report page, under action, click Details
- Meta Error Code
- Title
- Failure Reason
- Any other details provided by Meta/ WhatsApp
Error Code | Description |
133006 | Phone number needs to be verified before registering. |
133010 | Phone number not registered on the WhatsApp Business Platform. |
133015 | The phone number you are attempting to register was recently deleted, and deletion has not yet completed. |
131026 | Message Undeliverable. The recipient is unable to receive the message. This may occur if the recipient's number is invalid, they have blocked your number, or they are using an outdated version of WhatsApp. |
131048 | Spam rate limit hit. Message failed to send because there are restrictions due to previous messages being blocked or flagged as spam. |
131056 | Pair rate limit hit. Too many messages have been sent from the sender to the same recipient in a short period. This is also known as the (Business Account, Consumer Account) pair rate limit. |
| 131057 | Account in maintenance mode. The WhatsApp Business Account is in maintenance mode, possibly due to undergoing a throughput upgrade. |
132000 | Template Param Count Mismatch. The number of variable parameter values included in the request did not match the number defined in the template. |
132001 | Template does not exist. The specified template does not exist in the given language or has not been approved. |
132015 | Template is Paused. The template is paused due to low quality and cannot be sent in a template message. |
132016 | Template is Disabled. The template has been paused too many times due to low quality and is now permanently disabled. |
133004 | Server Temporarily Unavailable. The server is temporarily unavailable. Check the WhatsApp Business Platform Status page for more information. |
For a comprehensive list of error codes and their detailed explanations, please refer to the official Meta documentation: WhatsApp Deliverability Error Codes
Recommendations to improve message deliverability (Ranked by effectiveness):
Improving WhatsApp message deliverability is not just about avoiding errors—it's about sending smarter, more relevant messages that your audience will want to read and take action on. Use the following best practices to maintain high performance and deliverability:
Encourage users to initiate contact by sending a message to your business first, especially when your WhatsApp number is new—by using the course funnel builder to automate welcome messages. You can also announce the new number in your groups, sharing it as the new number for direct support, wherein you can respond via the integrated inbox available inside Knorish to further warm up the number through two-way conversations.
Keep templates clear, relevant, and valuable. Avoid vague CTAs or overly promotional content.
Encourage replies with interactive prompts like - Reply YES to get started. Two-way engagement improves trust.
Focus on recently active users. Limit messages to those who interacted in the last 30–60 days.
Refresh templates regularly. Avoid repetition and retire low-performing ones.
Send messages during peak activity times. Don’t overload users with back-to-back messages.
- Use Knorish reports to track performance and refine your strategy accordingly.
Important Considerations
- Any message can be sent only after approval from Meta. If they are not approved, either the status will reflect as draft, pending or rejected. Take action accordingly.
- You are charged per-message only for the messages sent, not for the total number of messages in the queue.
Related Articles
How to Send WhatsApp Broadcast Messages from Knorish Using CSV files or to Teams, Courses, Bundles, or IAM Users
Knorish now allows you to send mass WhatsApp broadcasts directly from your dashboard. Whether you want to engage your audience through a CSV file or target specific groups like team members, course enrollees, or bundle users, it's all possible with ...How To Create And Submit A WhatsApp Message Template For Approval?
Effortlessly create WhatsApp templates for your campaigns or customer interactions using Knorish. This guide will walk you through the process step by step, ensuring your template complies with Meta's guidelines and is approved for use. Watch the ...How to check which emails have been sent to a user?
Knowing exactly which emails have been sent to your users—and how they interacted with them—helps improve communication, boost engagement, and reduce email fatigue. This guide shows how to check a user's email history and understand the effectiveness ...How to connect a WhatsApp Business Account to your Knorish account?
Integrating your WhatsApp Business number with Knorish allows you to seamlessly communicate with your customers using personalized messages. Follow this guide to connect your number and set up integration with Meta. IMP NOTE: You must warm up your ...Check which site pages have been indexed by Google Search Engine
This article shows you how to check and act upon old indexed URLs that you wish to remove from the search index. To check which pages have been indexed for your site, do a google search and check all the pages listed one by one. On Google Search, ...