How To Create And Submit A WhatsApp Message Template For Approval?

How To Create And Submit A WhatsApp Message Template For Approval?

Effortlessly create WhatsApp templates for your campaigns or customer interactions using Knorish. This guide will walk you through the step-by-step process to ensure your template complies with Meta’s guidelines and is approved for use. You can either choose a pre-designed template from the Template Library or start from scratch—both options are available based on your preference.

AlertIMPORTANT NOTE: You must warm up your WhatsApp for Business account by gradually increasing the number of messages sent. Sending too many messages too quickly will lead to the WhatsApp account health rating dropping and may even lead to blocking of your account by Meta. 
Follow the steps below to create and submit your WhatsApp message template:

  • Access the Publisher Dashboard

  • Click WhatsApp > Template Library

  • Browse available pre-designed templates

  • Choose one and click Select

  • The template would be added in the message

  • Inside Template details, update the message’s template name, category and language if required

  • Update the Header (Optional) using text, a video, image, or document to make your message stand out

  • Add variables such as {{name}}, {{phone}} or {{email}} for automatic personalization.

  • Add the footer (Optional) if required

  • Add specific buttons for quick action such as URL or call number

  • Once satisfied, click Save and Submit for Review

  • Meta will review your template for compliance with their guidelines

  • Approved templates will show the status as Approved 

  • If rejected, you can modify and re-submit

Important Considerations

  • Templates must adhere to Meta's messaging guidelines; any violation may lead to rejection.
  • There are two types of templates that can be approved:
    • Marketing: Generating awareness or driving sales such as special offers, product announcements, or event invitations.
    • Utility: Transactional or informational messages related to specific, agreed-upon transactions such as order confirmations, shipping updates, or appointment reminders.
  • Character count limits for templates:
    • Header: Maximum 45 characters including spaces.
    • Body: Maximum 950 characters including spaces.
    • Footer: Maximum 60 characters including spaces.
  • Available button types include:
    • Marketing Opt-out: Allows recipients to unsubscribe from marketing messages.
    • Custom Text Reply: Enables users to send predefined text responses.
    • Add Link (URL): Directs users to a specified webpage.
    • Call Number: Initiates a phone call to a designated number.
    • Copy Code: Provides a code that users can easily copy for use elsewhere.
  • Use placeholders such as {{name}}, {{phone}} or {{email}}  to dynamically personalize your messages.
  • Include action buttons to improve engagement rates and responses.
  • Avoid overly promotional language that might violate approval criteria.
  • Any edits to approved templates require re-submission for review.