How To Create And Submit A WhatsApp Message Template For Approval?

Effortlessly create WhatsApp templates for your campaigns or customer interactions using Knorish. This guide will walk you through the process step by step, ensuring your template complies with Meta's guidelines and is approved for use. Watch the video below to learn how to create and submit a WhatsApp message template in Knorish.

• Log in to your Knorish dashboard
• Navigate to the WhatsApp < Templates
• Click the New Template button
• Fill in the template name
• Select the category - Marketing or Utility
• Choose the language for your template
• Add the Header (Optional) using text, a video, image, or document to make your message stand out.
• Write the main content using variables  like {name}, {{phone}} or {email} for automatic personalization.
• Add the footer (Optional) if needed include any additional notes, disclaimers, or instructions.
• Add the specific buttons for quick action such as URL or call number.
• Save and submit for review
• Once satisfied, click Save and Submit for Review
• Meta will review your template for compliance with their guidelines
• Approved templates will show the status as Approved 
• If rejected, you can modify and resubmit

Important Considerations

• Templates must adhere to Meta's messaging guidelines; any violation may lead to rejection.
• There are two types of templates that can be approved:
  • Marketing: Generating awareness or driving sales such as special offers, product announcements, or event invitations.
  • Utility: Transactional or informational messages related to specific, agreed-upon transactions such as order confirmations, shipping updates, or appointment reminders.
• Character count limits for templates:
  • Header: Maximum 45 characters including spaces.
  • Body: Maximum 950 characters including spaces.
  • Footer: Maximum 60 characters including spaces.
• You can add up to three buttons per message, with only one button of each type allowed. Available button types include:
  • Marketing Opt-out: Allows recipients to unsubscribe from marketing messages.
  • Custom Text Reply: Enables users to send predefined text responses.
  • Add Link (URL): Directs users to a specified webpage.
  • Call Number: Initiates a phone call to a designated number.
  • Copy Code: Provides a code that users can easily copy for use elsewhere.
• Use placeholders such as {{name}}, {{phone}} or {email}  to dynamically personalize your messages.
• Include action buttons to improve engagement rates and responses.
• Avoid overly promotional language that might violate approval criteria.
• Any edits to approved templates require re-submission for review.