Introduction

Course promotion is a highly effective marketing strategy that involves the creation and promotion of your courses as a lead magnet to attract potential customers. The main concept behind this strategy is to offer a single course to the end user, and then retarget them to promote other programs in your business.

How to setup a course funnel?

Follow the instructions in the video and the steps listed below to build your funnel.

• Go to your Dashboard > Funnel Builder > Choose Course Funnel
• Type in the name of the funnel in place of Untitled Funnel
• Under Step 1 Click on + Course, and select an existing course. Alternatively, click on Create A Course, if the course is not already created.
  • Enable the content that you wish to distribute inside the course. Learn how to create a course here: Create a course
    
• Under Step 2 Click on + Page, select the landing page for the funnel that you have designed. Alternatively, click on Create a New Landing Page, if not created already. Select ‘I have edited this page’ once the page has been customized.
• Under Landing page URL, click on Edit SEO to optimize the landing page URL. Once done select ‘I have optimized the page for SEO’. To learn more about URL Optimization for SEO, refer here: How to do SEO effectively on my Knorish Site and pages?
  
• Now you are ready to start promoting the landing page. Copy the Page URL to promote on social media channels. Once done, mark this step complete/select other options.
  • You could also use Funnels GPT to write the social media post for you.
• To promote your landing page via social media ads, integrate marketing tools. Then, mark this step complete/select other options.
  • Learn how to integrate these here: Facebook Pixel Integration, Google Analytics, Google Tag Manager
    
• Launch Ads. Once done, mark this step complete/or select other options. Once again use the power of Funnels GPT to craft compelling ad copies and content for you.
• Setup Messaging To Upsell Programs: Here you will have the option to upsell courses via email and WhatsApp where you can send promotional messages via pre-set triggers and timings to upsell your programs
  
• Trigger - When a user registers for the course, when a user completes the course, when a user downloads a certificate
  
• Timing - Send emails and WhatsApp messaging 'immediately' or schedule them to be sent 'before trigger' or 'after trigger' at specific days or hours.
  
• Add emails - Generate a coupon code offering a discount in your paid course and here you will also find a pre-built email already available which you can easily modify at your end and add the coupon code in the email.
  
• Add WhatsApp Action: Where you can add whatsapp messages pre-approved by Meta as promotional messages which can be sent at specific timings based on the triggers as well. 
  

• Retarget your page visitors for more conversions by re-engaging interested users with relevant content. By displaying targeted ads to users who have previously visited your website, retargeting keeps your brand and products fresh in their minds, encouraging them to return and complete desired actions, ultimately leading to higher conversion rates. Once done mark “I have retargeted the users with ads” as complete. You can specify the timing of the trigger email to immediately after the trigger is activated or a custom time in hours or days. You can also edit the email templates to write your promotional messages and offer coupon codes for upselling your other courses. Once done mark the Email setup completed.

• Click on Publish Funnel

Important Considerations

• When developing a course, remember to focus on your target audience's needs, offer high-quality content, create an appealing landing page, and implement effective email marketing strategies.
  
• Decide on the format of the upsell, whether it's a one-time purchase or a bundle. Consider what aligns best with your audience and course content.
• Regularly analyze and optimize your funnel for better results, ensuring it remains a valuable asset for upselling and retargeting.
• A maximum of 6 emails and WhatsApp messages combined can be added to a Funnel.
• All upsell emails can be sent for up to 10 days from the trigger event.