How to Set Up an Abandoned Cart Funnel on Knorish to Recover Lost Sales

How to Set Up an Abandoned Cart Funnel on Knorish to Recover Lost Sales

Every day, potential customers drop off just before completing their purchase—leaving revenue on the table. Without a system in place to re-engage these users, your business could be missing out on significant growth opportunities. The Abandoned Cart Funnel helps you recover these lost sales by automatically following up with interested buyers. With timely emails, WhatsApp nudges, and optional retargeting ads, this funnel increases conversions, drives revenue, and reactivates user interest—all without manual intervention.
To set up the abandoned cart funnel on Knorish, follow the steps below:
  1. Access Publisher Dashboard
  2. Click Funnel Builder > Create Funnel >  Select Abandoned Cart Funnel
  3. Choose Course or Bundle
  4. Click Continue
  5. Enter Funnel Name
  6. Select upto 10 courses or bundles from the dropdown
  7. Select Setup completed once done
  8. Configure Cart abandonment duration minimum 10 to maximum 720 minutes
  9. Select I have done this
  10. Under Select a landing page, click + Page
    1. Choose an existing landing page or, 
    2. Create a new one by clicking on + Create A New Landing Page
    3. Ensure to update the page content and CTA buttons
    4. Optionally click Ask Knorish AI to write this for you
  11. Once updated, select I have edited the page
  12. Under Setup messaging, click Add Email Action or Add WhatsApp Action
  13. The Trigger is set to “When abandoned cart occurs” as default
  14. Under Timing, Select the option 
    1. Immediately after trigger
    2. Or a custom time
  15. For Email Action 
    1. Click Edit Template and update the email text
    2. You can also use Knorish AI to write the email for you
    3. Once ready, under Test your email section - add your email ID and click ‘Send Test Email’ to receive a test email
  16. For WhatsApp Action
    1. From the dropdown available, select the applicable WhatsApp template or email template
    2. Optionally, here you can also
      1. Generate a coupon code
      2. Create new WhatsApp template
      3. View template and performance
  17. Select Setup completed once all the messages have been lined up
  18. Under the section - Retarget your page visitors for more conversions, Integrate Facebook Pixel, Google Tag Manager or Google Analytics as required
  19. Under Launch ads, choose 
    1. I have retargeted the visitors
    2. Skip the step
    3. I will do it later
  20. Click Publish Funnel
Important Considerations
  1. A maximum of upto 10 courses or bundles can selected per abandoned cart funnel setup.
  2. The cart abandonment duration must be between 10 to 720 minutes.
  3. WhatsApp messages must already be pre-approved by Meta before use.
  4. The default email template includes a “Buy Now” button linked to a single product.
  5. If you select multiple courses or bundles, this button will not work—customize the template accordingly.
  6. The same email or WhatsApp message is sent for all selected items, so avoid referencing specific course names to ensure universal applicability.
  7. The automated email or whatsapp messaging stops once a user completes the purchase for any selected product.
  8. Learn more on how to create or design a landing page for the abandoned cart funnel - How to design a landing page?
  9. Here's how to create or update your WhatsApp templates: Submit a new WhatsApp template



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