Introduction

Enabling powerful marketing integrations, also lets you upsell through mailers and retarget visitors for more conversions.

How to get started with a webinar funnel?

Follow the instructions in the video and the steps listed below to build your funnel.

• Go to your Dashboard > Funnel Builder > Choose Webinar Funnel 
• Type in the name of the funnel
• Click on + Course > select existing course 
  • Alternatively, click on Create A Course, if the course is not already created
• Enable the content that you wish to distribute inside the course. Learn how to create a course here: Create a course 
  
• Click on + Page > select the landing page for the webinar funnel that you have designed
  • Alternatively, click on Create a New Landing Page, if not created already
  • Ensure to connect the CTA buttons on the landing page to the course while editing and save the page
  • Use the Knorish AI - Funnels GPT to write a high-converting landing page copy
  • Select ‘I have edited this page’ once the page has been customized
    
• Under Landing page URL, click on Edit SEO to optimize the landing page URL 
  • Once done select ‘I have optimized the page for SEO’. To learn more about URL Optimization for SEO, refer here: On Page SEO
    
• Now you are ready to promote the landing page. Copy the Page URL to promote on social media channels. 
  • Once done, mark this step complete/select other options
  • You could also use Funnels GPT to write the social media post for you
  • Click on Ask Knorish AI and select the right prompt to get started
• Integrate marketing tools
  • Once done, mark this step complete/select other options
  • Learn how to integrate these here: Facebook Pixel Integration, Google Analytics Integration and Google Tag Manager Integration
    
• Launch Ads. Once done, mark this step complete/or select other options 
  • Once again use the power of Funnels GPT to craft compelling ad copies and content for you
• In the next step, you will have the option to upsell courses via email and WhatsApp where you can send promotional messages via pre-set triggers and timings to upsell your programs: 
  • Create Trigger - when the webinar has started or when the webinar has ended.
  • Define Trigger Timing - you can choose to send emails 'immediately' or schedule them to be sent 'before trigger' or 'after trigger' at specific days or hours 
  • Add emails - Generate a coupon code offering a discount in your paid course and here you will also find a pre-built email already available which you can easily modify at your end and add the coupon code in the email.
    
  • Add WhatsApp Action: Where you can add whatsapp messages pre-approved by Meta as promotional messages which can be sent at specific timings based on the triggers as well. 

NOTE: The Triggers and timings option can be used to send emails and whatsapp messages before the webinar starts and afterwards as well. This allows you to send reminder emails and whatsapp messages automatically to your registered participants, send reminders to attend the program and upsell your programs purely based on their attendance complete with coupon codes and custom-written messaging.

• Select Recipients and Setup Emails based on their attendance:
  • All those who registered for the webinar
  • All those who registered but didn't attend the webinar
  • All those who attended the webinar 
• Once done mark the Email setup completed
• Retarget your page visitors for more conversions by re-engaging interested users with relevant content. By displaying targeted ads to users who have previously visited your website, retargeting keeps your brand and products fresh in their minds, encouraging them to return and complete desired actions, ultimately leading to higher conversion rates.
• Once done mark “I have retargeted the users with ads” as complete
• Click on Publish Funnel

Important Considerations

• To know which funnel would work fine for your online course, feel free to watch the session on which funnel is best for your business.
• When you click on buttons like create a course/create a page/edit landing page etc. Don't worry if you get redirected to other sections in the dashboard, on the bottom right-hand side of the screen you'll find an option to go back to building the funnel.
• You can always come back to the funnel builder section and complete building the funnel as well. 
• A maximum of 6 emails and WhatsApp messages combined can be added to a Funnel.
• Emails can be sent within a period of 10 days starting from the time of the trigger.