How to Set Up an Abandoned Cart Funnel on Edbound AI to Recover Lost Sales

How to Set Up an Abandoned Cart Funnel on Edbound AI to Recover Lost Sales

Every day, potential customers drop off just before completing their purchase, leaving revenue on the table. Without a system in place to re-engage these users, your business could be missing out on significant growth opportunities. The Abandoned Cart Funnel (currently in beta) helps you recover these lost sales by automatically following up with interested buyers. With timely emails, WhatsApp nudges, Web Push notifications, and optional retargeting ads, this funnel increases conversions, drives revenue, and reactivates user interest, all without manual intervention.


To set up the abandoned cart funnel, follow the steps below:
  1. Access Publisher Dashboard
  2. Click Funnels & Automation > Create Funnel > Select Abandoned Cart Funnel
  3. Choose Course or Bundle
  4. Click Continue
  5. Enter Funnel Name
  6. Select upto 10 courses or bundles from the dropdown
  7. Select Setup completed once done
  8. Configure Cart abandonment duration minimum 10 to maximum 720 minutes
  9. Select I have done this
  10. Under Select a landing page, click + Page
    1. Choose an existing landing page or, 
    2. Create a new one by clicking on + Create A New Landing Page
    3. Ensure to update the page content and CTA buttons
    4. Optionally click Ask Edbound AI to write this for you
  11. Once updated, select I have edited the page
  12. Under Setup messaging, you will have the option to upsell courses via email, WhatsApp, and Web Push notifications where you can send promotional messages via pre-set triggers and timings to recover the lost sale:

    1. Trigger: Set to "When abandoned cart occurs" by default
    2. Timing: You can choose to send emails, WhatsApp messages, and Web Push notifications 'immediately' or schedule them to be sent after the trigger at specific days or hours
    3. Add Email Action: Click Edit Template and update the email text. You can also use Edbound AI to write the email for you. Once ready, under Test your email section, add your email ID and click 'Send Test Email' to receive a test email
    4. Add WhatsApp Action: From the dropdown available, select the applicable WhatsApp template. Optionally, you can also generate a coupon code, create a new WhatsApp template, or view template and performance
    5. Add Web Push Action: Send a browser push notification when the cart is abandoned. Enter the Title that appears at the top of the notification, the Body that appears below the title, and the Action URL (the URL the subscriber lands on when they click the notification). Learn how to enable Web Push on your site: How to set up and launch Web Push Notifications on your site
    6. Select Setup completed once all the messages have been lined up
  2. Under the section - Retarget your page visitors for more conversions, Integrate Facebook Pixel, Google Tag Manager or Google Analytics as required
  3. Under Launch ads, choose 
    1. I have retargeted the visitors
    2. Skip the step
    3. I will do it later
  4. Click Publish Funnel
Important Considerations
  1. A maximum of upto 10 courses or bundles can selected per abandoned cart funnel setup.
  2. The cart abandonment duration must be between 10 to 720 minutes.
  3. WhatsApp messages must already be pre-approved by Meta before use.
  4. The default email template includes a “Buy Now” button linked to a single product.
  5. If you select multiple courses or bundles, this button will not work—customize the template accordingly.
  6. The same email or WhatsApp message is sent for all selected items, so avoid referencing specific course names to ensure universal applicability.
  7. The automated email or whatsapp messaging stops once a user completes the purchase for any selected product.
  8. Learn more on how to create or design a landing page for the abandoned cart funnel: How to design a landing page?
  9. Here's how to create or update your WhatsApp templates: Submit a new WhatsApp template.
  10. The same Web Push notification is sent for all selected items, so avoid referencing specific course names to ensure universal applicability.
  11. Web Push notifications stop firing once a user completes the purchase for any selected product, the same way emails and WhatsApp messages do.
  12. Web Push notifications only reach subscribers who have logged in, visited their user dashboard at least once and have browser notifications enabled.



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