How to track email campaign performance and email delivery rates for funnel, automated, and system emails in Knorish?
Knorish sends a wide range of emails including funnels, automation triggers, and system-generated notifications. This guide helps you track delivery, open rates, click performance, and more for every email sent via the platform.
How to Access and Use the Email Campaign Dashboard
Knorish’s Email Campaign dashboard allows you to access, filter, and analyze all email activity from your account.
Here’s how to get started:
- Log in to your Knorish publisher dashboard
- Click Settings > Email Campaigns
- Use filters and search tools to refine results
- Select a Date Range
- Choose the Email Type
- Use the Show only group emails checkbox (if required)
- Click Search
- To see how a specific campaign performed:
- Find the email campaign from the table
- Click View
Understanding Metrics: Delivery, Open Rate, and Click Rate
Once inside the campaign detail view, you’ll see a full breakdown of how recipients interacted with your emails.
Metrics available include:
- Opens by Email Client – Gmail, Edge, Android WebView, etc.
- Clicks by Browser – Chrome, Safari, Edge, etc.
- Delivery Data – Delivered, Bounced, Complained, Rendering Failure, Unsubscribed
- Open Rate – Total Opens and Unique Opens
- Click Rate – Total Clicks and Unique Clicks
- Device breakdowns (Desktop, Mobile) help you understand viewing habits
- Use bottom filter tags like Opened, Clicked, Delivered to drill deeper
Types of Emails That Are Sent
Knorish sends both funnel-based and automated system emails. Here's a comprehensive list of email types you can send and track:
- Passwordless signup email
- Forgot password email
- Sign up along with link to activate account email
- Course or bundle assigned to user notification email
- Course expiry email
- Course drip content available notification email
- Course funnel email
- Webinar funnel email
- Ebook funnel email
- Live event email
- Live session email
- Business welcome email
- Sale proposal email
- Send email to user
- Send email to team
- Send account invite to user email
- Send identity and access email
- Contact reply email
- Change email
- Subscription purchased successful email
- Purchase successful notification to admin email
- Purchase successful notification to user email
- Monthly GST generated notification email
- Webhook data error email
- Data export email
- Mobile app rejection notification email
- Bulk user import successful email
- Bundle subscription cancelled email
- Bundle autopay failure email
- Bundle autopay reminder email
- Referral payout requested email
- Test email
These cover transactional, security, onboarding, event reminders, and sales funnel communications.
Checking Email Failed, Bounced, and Health Failed Users' Data
Maintaining a clean email list is critical for ensuring high delivery rates. If your list contains invalid addresses, inactive users, or recipients who mark your emails as spam, it can result in bounces (hard or soft), blocked delivery, or poor sender reputation. Over time, this can cause a large percentage of your emails to be stopped by servers or popular email clients like Gmail, Outlook, or Yahoo.
Here’s what these categories mean:
- Email Failed Users – emails that could not be delivered due to technical errors or invalid addresses
- Email Bounced Users – emails that were rejected by the recipient’s server (hard bounces are permanent issues like invalid addresses, soft bounces are temporary like a full inbox)
- Email Health Failed Users – emails flagged because of repeated delivery failures, spam complaints, or poor sending reputation, leading to suppression of further sends
To check this data:
- Access Publisher Dashboard
- Click Users > All Users
- Select a Date Range for which you wish to analyze the email status
- In the Search Type dropdown, filter results:
- Email failed users
- Email bounced users
- Email health failed users
- Click Search to view the filtered list
This allows you to track problematic addresses, take corrective action, and maintain a healthy email list for better delivery performance.
Important Considerations
Email campaign data updates every 2 hours
- All platform-triggered emails, including funnel and transactional ones, are reportable
- Use filters wisely to focus on relevant campaigns and avoid data overload
- Test Emails help you preview delivery before running live campaigns
- Understanding user behavior via open and click metrics helps optimize your communication strategy
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