How to track email campaign performance and email delivery rates for funnel, automated, and system emails in Edbound?

How to track email campaign performance and email delivery rates for funnel, automated, and system emails in Edbound?

The Email Channel gives you a complete view of how every email from your Edbound AI account is performing. It brings delivery, opens, clicks, bounces, and complaints for your funnel, automated, and system emails together in one place, so you can understand how your audience is engaging and quickly spot anything that needs attention.

What you can do in this section?

The Email Channel brings all of your email reporting and sender settings together. From this one page, you can:

  • Confirm that your email sending is active and healthy
  • Filter your email data by date range and email type
  • View headline statistics and a trend graph for the period you select
  • Browse a full list of every email campaign that has been sent
  • Export your campaign list to CSV or Excel
  • Open a detailed performance report for any individual campaign
  • Connect your own custom sending domain to improve deliverability

How to open the Email Channel and check your sending status?


To open the dashboard:

  1. Log in to your Edbound AI publisher dashboard.
  2. Go to Settings > Notifications & Channels > Email Channel.

The Email Sending panel tells you whether your account can currently send emails. A green indicator and an ACTIVE badge mean your email sending is enabled and functioning normally, and no action is needed.

If your status shows as suspended or blocked instead, your emails will not send until the issue is resolved. To understand why this happens and how to restore sending, see My email is suspended or blocked. What to do?

Filter your email data

Before you review your numbers, use the filters available to narrow the data down to exactly what you want to see:


  • Date Range: Choose the start and end dates for the data you want to view.
  • Email Type: Choose a single email type from the list below, or leave this set to All types of emails to include everything.
  • Show only group emails: Tick this option to include only group sends and exclude one-to-one and system emails.
  • Search: Click Search to apply your filters. Use the reset icon beside it to clear everything and start again.

The email types you can filter by

Edbound AI sends both funnel-based and automated system emails. You can filter by any of the following email types:

  • Passwordless signup email
  • Forgot password email
  • Sign up along with link to activate account email
  • Course or bundle assigned to user notification email
  • Course expiry email
  • Course drip content available notification email
  • Course funnel email
  • Webinar funnel email
  • Ebook funnel email
  • Live event email
  • Live session email
  • Business welcome email
  • Send email to user
  • Send email to user groups
  • Send account invite to user email
  • Send identity and access email
  • Contact reply email
  • Change email
  • Subscription purchased successful email
  • Purchase successful notification to admin email
  • Purchase successful notification to user email
  • Monthly GST generated notification email
  • Webhook data error email
  • Data export email
  • Mobile app rejection notification email
  • Bulk user import successful email
  • Bundle subscription cancelled email
  • Bundle autopay failure email
  • Bundle autopay reminder email
  • Referral payout requested email
  • Test email

These cover transactional, security, onboarding, event reminders, and sales funnel communications.

Read your statistics and the trend graph

After you run your search, the Email sending statistics card displays the headline numbers for the period and filters you selected:

  • Sent: The total number of emails sent for your chosen date range and email type.
  • Delivered: The number of sent emails that were successfully accepted by your recipients' mail servers, shown with a delivery percentage.
  • Opened: The number of delivered emails that recipients opened, shown as a percentage of delivered emails.
  • Clicked: The number of delivered emails where recipients clicked at least one link, shown as a percentage of delivered emails.
  • Bounced: The number of emails that could not be delivered and were returned, shown as a percentage of emails sent.
  • Complained: The number of recipients who marked your email as spam, shown as a percentage of delivered emails.

Below these totals, the graph plots your Sent, Delivered, Bounced, and Complained emails across your selected date range. This gives you an at-a-glance view of your sending trends over time and makes it easy to spot any unusual spikes.

Browse, export, and open your campaigns

Beneath the statistics, the Email campaigns list shows every email sent during your selected period. Each row gives you a quick summary of the send:


  • Subject: The subject line of the email.
  • Email type: The category of the email, such as PublicSignUp, DripContent, CourseExpiryEmail, ForgotPasswordEmail, or PurchaseSuccessfulCustomer.
  • Email count: The number of recipients the email was sent to.
  • Status: The current sending status of the email.
  • Requested on: The date the send was requested.
  • Sent on: The date the email was sent.

You can use the Show entries control and the Search box to find a specific campaign, and the CSV and Excel buttons to export the list for your own records or reporting. To open the report for a campaign, click the gear icon in the Action column at the end of its row.


You can then select View Details to open the full performance report, or Preview Email to see the email content.

Understand the View Details page

Selecting View Details opens the Email Channel Details page, which breaks down exactly how recipients received and engaged with that specific campaign.

Opens by email client and Clicks by browser

These two panels show the environment your recipients used.



Opens by email client tells you which email clients, such as Gmail, were used to open your email. Clicks by browser tells you which browsers, such as Chrome, were used when recipients clicked your links.

Delivery

This panel shows what happened to each email after it was sent. Every line includes a count and a percentage:

  • Delivered: The number of emails successfully accepted by your recipients' mail servers.
  • Bounced: The number of emails that could note delivered and were returned.
  • Complained: The number of recipients who marked your email as spam.
  • Rendering Failure: The number of emails that could not be displayed correctly in the recipient's email client.
  • Delivery Delay: The number of emails whose delivery was delayed before reaching the recipient.
  • Unsubscribed: The number of recipients who opted out of future emails using the unsubscribe link.

Open Rate

This panel separates individual openers from total opens:

  • Unique Open: The number of individual recipients who opened the email at least once.
  • Total Open: The total number of times the email was opened, including repeat opens by the same recipient.
  • The Desktop, Mobile, and Other figures show the share of opens by device type.

Click Rate

This panel works the same way for clicks:

  • Unique Click: The number of individual recipients who clicked at least one link.
  • Total Click: The total number of clicks, including repeat clicks by the same recipient.
  • The Desktop, Mobile, and Other figures show the share of clicks by device type.

Emails and statuses

At the bottom of the page, this table lists every recipient on the campaign and lets you focus on a single outcome.



Click any status tag, such as Delivered, Bounced, Complained, Opened, Clicked, Rendering Failure, Delivery Delay, or Unsubscribed, to filter the list to only those recipients. You can search for a specific person by name or email, and click the plus icon next to a recipient to expand their individual event detail.

Please note that the Delivery, Open Rate, and Click Rate panels update every two hours, so a recent send may show low numbers at first. Check back a little later before drawing any conclusions.

Send emails from your own domain

By default, all emails from your school are sent from noreply@knorishmails.com. To improve brand credibility and email deliverability, you can connect your own custom email domain so that all notifications, transactional emails, and campaigns are sent from your branded email address (e.g. hello@yourdomain.com).


Connecting your custom email domain involves verifying your domain ownership by adding DNS records (DKIM, SPF, and DMARC) through your domain provider such as GoDaddy, Namecheap, or Cloudflare. Once verified, your emails will be sent using your custom sender address, improving inbox placement and building trust with your learners.

You can also configure a custom reply-to email address and sender display name, so recipients see your brand name in their inbox.


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